The unbranded, more affordable form of Viagra Connect®

The Blue Pill

The most commonly prescribed ED treatment, contains the same active ingredient as Viagra® but is 80% more affordable than the brand name.

Price per dose: £2.25

Available dosage: 50mg, 100mg

Important Safety Information

  • The same active ingredients as Viagra®

  • 80% cheaper than the brand name

  • The most commonly prescribed ED treatment

Prescription products require an online consultation with a clinician who will determine if a prescription is appropriate. Important safety information.

Hims makes hard easy

Feel the urge

The pill starts to work when you’re sexually aroused. So start by getting in the mood.

Take the pill

It takes 30-60 minutes to work, with the sweet spot at the one-hour mark.

Enjoy the ride

Effects last for four hours, sometimes longer. Get ready for a great time with your partner.

A note from our sexual health expert

Erection difficulties are very common. 40% of men will experience ED by age 40. Fortunately, there are effective solutions available. The generic alternative to the blue pill is a common treatment for men with ED. It has been clinically proven to work for the majority of guys with ED.

Dr Peter Stahl Men’s Sexual Health and Urology, Hims

Not sure if this treatment is right for you?

Get professional medical guidance without in-person visits or long pharmacy queues.

A UK clinician will determine if treatment is appropriate for you.

How long does it last?

12 hrs

How long to feel the effect?

30-60 min

Don't combine with

Nitrates, alcohol


Works for most guys; cost effective; clinically approved

Featured reviews

ED treatments that get rave reviews

My confidence has no doubt been boosted and I feel like I’m back in my 20’s again.

Will S.

Verified review

I'm more confident, happier and it has brought back a dynamic to my marriage that makes planning date nights exciting again.

Matthew H.

Verified review

Thanks to Hims, I feel like I’m 18 again and my relationship with my girlfriend has never been better... thanks Hims!

Brandon T.

Verified review

Our expert team

Meet the medical professionals helping us find easier, faster and safer treatments for men like you.

Dr Patrick Carroll

Chief Medical Officer

Dr Peter J. Stahl

Men's Reproductive & Sexual Health

Dr Mia Jing Gao

Medical Advisor

Professor Geoffrey Hackett

Medical Advisor

Over 10 million consultations worldwide

All-online ED treatment

80% cheaper generics, 100% as effective

Shipped in discreet packaging

*number of consultations in the UK and US since launch, Hims & Hers Health, Inc. as of December 2022